Thoughts on digital architecture
We’ve been developing architectural projects for over ten years.
We’re like all architects: we ask a lot of our digital tools by daring too much and hoping: often realizing that the tool isn’t suitable for what we want to do, or that it prevents us from leveraging its full capabilities because of it’s complexity.
The complexity of such tools can not only render them daunting but worse – they can make us forget the essence of the idea that we want to express, sidelining us into the meanders of 3D standards: default lighting, default rendering, dull camera movements…
What seems to us primordial in virtual design;
That is, it’s not very…
We felt it was important for us to be able to communicate our most wild ideas with the greatest simplicity, but it was a mistake to believe that 3D design studios would give us an easier life.
So, several years ago, we decided to fill in what we felt was missing from those software dedicated to 3D design and architectural communication, and gave birth to Twinmotion.
But a tool is worth nothing if it stays just theoretic, and it’s on projects with agencies like Zaha Hadid Architects, Ateliers Jean Nouvel, Agence Tabanlioglu and Aéroports de Paris that Twinmotion has proved itself.
The result exceeded our hopes: we held a tool which not only saved us precious time on every project but also allowed us to express ourselves better, more easily, more naturally.
Pushed by our partners, we decided to continue the development which gave us Twinmotion®2, a tool which we hope is going to make the lives of many architects much easier.
Twinmotion®2 has numerous advantages, it would be difficult to describe them all here in just a few words, but you will be able to learn more about them if you come back regularly to this blog, and to the site which will accompany the launch of Twinmotion®2.
We have created some video “snapshots” which will help you to quickly understand the potential of the tool. Every one of these videos offers an insight into a specific aspect of Twinmotion®2 and the possibilities that it presents.
Stay tuned to learn more, I’ll be back soon.
Raphaël Pierrat, Architect – CEO Twinmotion